Starbucks Is Shrinking Its Selection (and So Are Your Other Favorite Stores)
Description: Coming soon to a Starbucks near you: Less variety. Expect to see a narrower assortment of products in the main area of your local coffee chain outpost sometime soon this year. Source: Forbes.com Date: Feb 24, 2018 Link: http://fortune.com/2018/02/24/starbucks-merchandise-stores/ Questions for discussion: Why is Starbucks reducing variety? How might this decision impact customer behavior? Do you … Continue reading Starbucks Is Shrinking Its Selection (and So Are Your Other Favorite Stores)
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